Golf Course Operations Management

Our core service is comprehensive golf course operations management. At Driven, we understand the intricacies involved in running a golf course and are committed to maintaining the highest standards of service, efficiency, and profitability. Our approach is grounded in process, structure, and consistency, allowing us to streamline operations and deliver an exceptional guest experience every time.

We focus on the day-to-day needs of golf course management, including:

• Course Maintenance Coordination: Ensuring optimal course conditions with attention to detail in turf care, irrigation management, and seasonal preparations.
• Tee Time and Booking Management: Streamlining tee time reservations to reduce administrative burdens, optimize course utilization, and enhance guest satisfaction.
• Staffing and Scheduling: Implementing efficient staffing models to ensure optimal service during peak and off-peak times. We provide ongoing training to staff, ensuring consistent, high-quality service across all levels.
• Guest Experience Optimization: Enhancing the overall golfer experience, from arrival to departure, by focusing on service, facility cleanliness, and course conditions.

Technology-Driven Solutions

Our deep expertise in golf industry technology allows us to leverage cutting-edge tools to optimize every aspect of golf course management. Our proprietary technology platform integrates all operational systems into a single, seamless ecosystem. This enables real-time data tracking, analytics, and automation that drive both operational efficiency and revenue generation.

Our technology-driven solutions include:

• Booking and Point-of-Sale (POS) Systems: We integrate tee time booking and POS systems to
  create a seamless, efficient process for both staff and golfers.
• Revenue Management Tools: We employ data analytics to track performance metrics, adjust pricing strategies, and maximize revenue potential.
• Customer Relationship Management (CRM): Using data to understand golfer behavior, preferences, and needs, we build stronger customer relationships and enhance loyalty.
• Inventory Management: Our systems track and manage inventory levels,
  ensuring timely restocking and better control over pro shop and beverage cart sales.

Sales and Marketing
Expertise

Driving revenue through effective sales and marketing strategies is a cornerstone of our service offering. With decades of experience marketing golf courses, we create custom marketing plans that target the right audiences with compelling messaging and calls-to-action. Our approach uses a mix of traditional and digital channels, with a strong emphasis on data-driven decision-making

Key areas of our marketing services include:

• Brand Development: Building a strong, recognizable brand that resonates with members, guests, and potential customers.
• Digital Marketing: Running targeted online campaigns, social media
  engagement, search engine optimization (SEO), and pay-per-click (PPC) advertising to drive online visibility and tee time bookings.
• Event Marketing and Promotions: Organizing and promoting golf tournaments, corporate events, and membership drives to generate increased revenue and community
  engagement.
• Membership and Loyalty Programs: Developing and implementing member retention strategies, including loyalty programs and tailored membership offerings that
  add value and build long-term relationships.

Capital Planning &
Asset Management

Effective capital planning and asset management are critical to the long-term viability of any golf course. We work closely with owners to ensure that capital expenditures are strategically planned, well-executed, and aligned with the course’s financial goals. This includes everything from major facility upgrades to minor improvements that can significantly impact the guest experience.

Our capital planning services include:

• Long-term Budgeting and Forecasting: Developing comprehensive capital improvement plans that align with the course’s financial goals and operational needs.
• Asset Evaluation: Regular assessments of course facilities and infrastructure to identify areas for improvement and prioritize upgrades.
• Project Management: Overseeing construction and renovation projects from start to finish, ensuring they are completed on time, on budget, and with minimal disruption to the course operations.

Foreclosure Management

In cases of foreclosure, we bring a unique set of skills and expertise to the table, helping to stabilize, manage, and ultimately position the golf course for recovery and future success. Our foreclosure management services ensure that operations continue smoothly during the transition, with a focus on maintaining course quality and profitability.

Key elements of our foreclosure management services include:

• Operational Stabilization: Ensuring that day-to-day operations continue
  seamlessly during a challenging transition period.
• Financial Oversight and Planning: Conducting thorough financial assessments and implementing plans to bring the property back to a position of profitability.
• Stakeholder Management: Working with lenders, investors, and other key
  stakeholders to align on the long-term vision for the course’s recovery and
  growth.

Community Golf Course
Management (HOA Settings)

We specialize in managing golf courses that are part of Homeowners Associations (HOA) or planned communities. Our goal is to enhance the value of the community by creating a welcoming, well-maintained course that complements the overall residential environment

Our services for community golf courses include:

• Community Engagement: We facilitate communication and engagement between the course management and the HOA community, ensuring that residents feel valued and connected.
• Course Design and Maintenance: Providing expert guidance on course design and regular maintenance that aligns with the community’s goals and aesthetics.
• Membership and Event Coordination: Creating unique membership structures that cater to the community, as well as organizing events that strengthen community ties.

Publicly Owned Golf
Courses

Managing publicly owned golf courses requires a balance between operational efficiency and community accessibility. Driven understands the importance of maintaining a course that serves both as a public amenity and a profitable enterprise.

Our public course management services include:

• Revenue Optimization: Implementing strategies to maximize public access while driving revenue through efficient pricing, promotional offers, and event management.
• Government Relations: Navigating the complexities of public ownership, including working with municipal and government stakeholders.
• Sustainability and Accessibility: Ensuring that the course meets public demand while maintaining environmental responsibility and long-term sustainability.

Private Golf Course
Management

Private golf courses demand a higher level of personalization and exclusivity. We specialize in managing private clubs that prioritize member satisfaction and exclusivity while maintaining a high level of operational excellence.

Our private golf course services include:

• Member Relations and Retention: Creating an exceptional member experience, from personalized services to exclusive events and offerings.
• High-Quality Course Conditions: Ensuring that private courses maintain pristine playing conditions with expert agronomic management.
• Exclusive Marketing Programs: Designing tailored marketing strategies to attract high-net-worth individuals and grow the course’s membership base.

Agronomic Management
& Environmental Sustainability

At Driven, we are committed to environmental sustainability and responsible agronomic practices. Our agronomy team works with golf courses to develop and maintain course conditions that are both environmentally sustainable and aesthetically pleasing.

Our agronomic services include:

• Sustainable Turf Management: Implementing eco-friendly practices to reduce water usage, minimize pesticide application, and enhance course health.
• Soil Health and Irrigation Optimization: Employing cutting-edge technology to monitor soil conditions and optimize irrigation practices.
• Environmental Stewardship: Promoting sustainability through responsible land management, waste reduction, and conservation initiatives.

At Driven Golf Management, our diverse portfolio of services is designed to cater to the unique needs of any golf course, from public and private clubs to HOA settings and foreclosures. With a commitment to excellence, operational efficiency, and sustainability, we’re equipped to drive the success of your golf course—no matter the challenges or opportunities you face. Let Driven take your course to the next level.